Packaging

Fast Moving Consumer Goods (FMCG) packaging design is a combination of smart use of technology combined with color and graphic expressions to emphasize brand values within single pack but also within range. knows many challenges such as shelf precence (10m), stopping power & brand blocking (3m) and finally the packaging on hand value. Does it express well the content, is there brand maturity and alignment and will the promise be met from user perspective. (add shelve space, competition)